About
I know systems.
I know coaching.
Now I build with AI.
Hello, you. If you're reading this, I already know a few things about you. You're brilliant at what you do. Your clients leave their sessions feeling lighter, clearer, more themselves. You probably also haven't had a proper sit-down lunch in weeks. There's the follow-up you keep meaning to send, the welcome email you keep meaning to write, the lead from Tuesday who said 'let me think about it,' meant it kindly, and you hope hasn't gone cold. I see you. I've been you.
So I built RoxGold for the woman who's been doing all of it herself for too long, and who deserves to actually enjoy her business and close her laptop at a normal hour, like a proper person. Remember her? She still exists.
If you're a woman coach who's brilliant at coaching and bored to tears by admin, you're in the right place. I build AI systems that run your business while you're doing the work only you can do. Lead follow-up, onboarding, booking, admin. All handled in the background. If you're a coach spending more time on admin than on coaching, that's exactly where I come in.
I'm Roxy. I spent years in corporate finance and transport, places like Citigroup, Daiwa SMBC and Go Ahead Group, where I learned how complex systems actually work (and how often they don't). ITIL certified. I think in systems, always have.
I bring a coaching lens to everything I build. Years of working with women on growth and transformation means I understand the business problem and the human one when a client tells me she's drowning in admin.
Most AI people don't understand coaches. Most coaches don't understand systems. So I build differently. Practical, honest, designed around how you actually work, not how a SaaS bro thinks you should.